Archive for September 10th, 2009
Descriptive titles are the key to getting people to read (and find) your blog
Hopefully by now you’ve realized the importance of blogging to attract visitors to your company site. Topical and frequently updated content is something that search engines like Google thrive upon. Blogging is a key way to generate that type of content.
There’s one huge mistake that I see in about 75% of all company blogs.
The title of their posts are completely wrong, boring and don’t give enough detail to get anyone to start reading the whole article and visiting their site.