SEO Just Got 9 Times Harder – Content 9 Times As Valuable

In case you’ve missed it Google recently updated their search layout.

Instead of always returning standard search results as indexed within Google – the search giant now displays a total of 9 additional places that a searcher (aka prospective client) can find your company.

Nine!

Just when you thought that SEO was a snap and all you had to do was throw a few hundred keywords up on your firm’s home page – the game is suddenly changed.

Actually the game has been changing for years. Blogs have emerged as relevant research tools. Social media sites like Twitter and Facebook have enabled our customers to reach out to their friends for recommendations as opposed to relying upon raw searches through Google or other easily gamed Internet search engines.

Is there a way for you to keep up with all these changes? I think so – and it’s been right in front of your nose all along.

Here’s The 10 Ways Your Customers Can Now Search Google

  1. Traditional search
  2. News
  3. Blogs
  4. Images
  5. Videos
  6. Maps
  7. Shopping
  8. Books
  9. Updates (social media such as Twitter)
  10. Discussions

Most of these different search venues have always been available to Google searchers. The re-design of Google’s search layout now emphasizes them making them more valuable than before.

Will customers use a news or blog search to research their purchase decisions?

Yes. And they’d already doing this now – just not in as great a number as they will in the future.

What does this mean to your company’s search engine optimization efforts?

Welcome To The Land of Quality Content = Good SEO

For companies who have always focussed on creating great useful content online across multiple types of media (organic keywords, blogs, images, social media)  – the changes won’t mean much of anything.

For those who’ve increased their web presence via deceptive links from unrelated but highly ranked sites this Google change means that they’ll have to focus much more on quality content and less (if at all) on spammy back links meant to artificially bolster their presence on the main Google engine.

Where To From Here?

You know all those social media sites like Twitter, Facebook, LinkedIn, Flickr, YouTube and Blogs that you’ve laughed at as “not really business oriented”.

Surprise.

Under the new Google search – which will likely focus more attention  on those services – you can expect future customers to increasingly research via what we once considered non-traditional sources.

That means blogs, social media, quality content and sharing ARE the new SEO.

Out are spammy back links from overseas server farms and link shares with unrelated but highly ranked web sites.

In are content rich helpful links, posts, and video. And this content now needs to be spread across multiple types of sites and not only our web site hosted on our domain.

The game has changed for search. It’s 9 times harder – but also 9 times more rewarding for those who play it smart and embrace the new SEO with content and sharing across multiple sites.

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Comments

  1. When you look at the complete set of options available, there are many more options (than 10) that allow the searcher to slice and dice the data. Some of these have implications for SEO. The moment the user selects a “date range”, or “most recent” your high-ranking site can disappear for search results. The Wonder Wheel introduces guided navigation, and brings categories front and forward. All theses views are great for consumers, but problematic for websites trying to maintain their presence on the first search results page. It will be interesting to see if consumers take to this new UI.

    MSprague.com