Any of you who are BlackBerry users have likely noticed the service has been spotty the last several days. Sadly Research in Motion (RIM) doesn’t seem to know exactly what caused the problem, when it will be completely resolved – and presumably if they can’t understand the problem cannot promise it won’t recur.
One of BlackBerry’s key selling points is managing security, infrastructure and timely delivery of important email messages. When you take that away – what’s left?
I believe we have just seen the key event that will ultimately result in a BlackBerry sale or top management turnover. Perhaps both. This may not happen immediately but in my opinion the BlackBerry platform appears to be on shaky ground. The BlackBerry platforms key weakness is that it requires all email to be funneled through RIM servers thus introducing a potential catastrophic point of failure.
The outage will soon be forgotten as service returns to normal – however business and consumer confidence which already appears to be quickly shifting may forever be lost.