One of our consulting firms just received this offer from Intuit. The promotion appears aimed at QuickBooks users, specifically software companies, who have outgrown their QuickBooks software.
What’s unusual about this mailing is I’ve yet to see a press release that these two competitors (Intuit and Intacct) are working together.
The promotion also states “we have a new way” which may indicate this is a test or perhaps as yet unannounced partnership.
UPDATE: Intacct PR replies “..I would certainly not characterize intacct and intuit as competitors…”.
Most software companies tightly guard their installed user list and only as a deep last resort would they consider referring an existing customer to a competitor.
Relevant information from the email is below (emphasis is mine):
“Some of our larger customers in the software business have told us that they love the ease and flexibility of QuickBooks, but now require more advanced functionality as they have grown.
If your needs are stretching beyond QuickBooks, we want you to know that we have teamed with Intacct, a leading mid-market financial applications company, to address your more sophisticated financial management requirements.
Intacct has put together a Best Practices Financial Management Kit for QuickBooks customers that we recommend you review. Click here to download it now.”
The small print of this offer does seem to specifically address the needs of software companies whose revenue recognition needs may be more appropriately met by Intacct’s revenue recognition capabilities.
UPDATE: Intacct PR just issued a no comment regarding the promotion and indicated “I would certainly not characterize Intacct and Intuit as competitors…”.
Here’s a copy of the info request form:
I have an email into multiple people at Intuit Public Relations department and have yet to hear anything back.