Faye and Brainsell are listed on SugarCRM’s partner site. Blytheco is not so it’s possible they’re just running a series of educational sessions though it’s difficult to believe they’re adverting a competitor for what’s supposed to be one of Sage’s bread and butter markets (CRM).
These are not lifestyle mom and poppers – but some of Sage’s up and coming VARS. In Blytheco’s case they’re “top of the food chain” and in early January hired a former Sage CRM Exec as VP Sales.
Either Blytheco’s new VP of Sales designed this as a “middle finger” salute to former employer Sage , or , as “smart money” (a former Sage insider with deep product knowledge) he knows something the rest of the channel may not.
Of course it’s also very possible that adding a third open sourced CRM package is just smart business and none of the above theories are valid.
Does this new fondness for an outside CRM solution imply Sage’s channel is destructing?
Probably not. But once you open the door a little to a competing product line – it can be difficult to shut.
And to be sure Sage’s recent changes to certifications, support and business care have provided lots of incentive for formerly loyal Sage VARS of all shapes and sizes to sit up and start making backup plans.
So why are top flight Sage VARS seeming to take flight to third party CRM packages when Sage offers 3 of their own (Act!, SageCRM and SalesLogix)?