It’s being replaced with a new focus on Microsoft’s Windows OS – together with a new and omnipresent identity system named “Microsoft account.”
Back in 2005 Microsoft decided to use Windows Live as a way to re-brand many of their add-on products that connected with Windows.
Before Windows Live, Microsoft had used .NET, which I think was even more confusing when you tried to understand how the pieces fit together (if at all).
From the story:
….Microsoft’s executives seem to have “assumed they had a brand” that could be extended to other products, “but you can’t extend something that doesn’t have resonance in people’s lives.”
This is interesting because I wonder how much of it – if any – relates to Sage’s re-branding. More important I wonder whether in 5 years we might see Sage branding meet a similar fate.
This would be an interesting question to ask at Sage Summit.