I win business all the time just because I am the one who responded the quickest – and at almost any hour – to a prospect’s inquiry.
Note that SELDOM am I the smartest or with the largest company that the customer/prospect is speaking to.
I am dumbfounded how much “respond quickly and at all hours “ counts for in the world of email as a business development tool.
About 75% – 85% of my communication with customers and prospects is via email and I believe they prefer that because of my “respond quick and at all hours” theory of email.
Prospects that I’m describing are those willing to enroll in an ongoing access agreement with my firm – I am not blowing smoke by bragging about
cheapskate fee sensitive prospects who email for free quick questions or want to pay you for 1/4 hour of your time.
I COMPLETELY LOVE LOVE LOVE TO HEAR CONSULTANTS TALK AT CONFERENCES ABOUT HOW THEY SHUT THEIR EMAIL DEVICES OFF WHEN THEY LEAVE THE OFFICE. PLEASE COMPETITORS EVERYONE DO THIS!
I typed in all caps for a reason.
Check out this Techcrunch post for some more tips on how to be successful with email.
A great way to stay up-to-date with Sage and ERP industry information is to subscribe to email alerts whenever a post goes live on this blog. To subscribe enter your email into the subscribe box in the upper right corner of this page.