How To Increase Your Chances of Going Viral on Facebook (Short Answer: Video)

Frustrated by content that you post which fails to gain much sharing activity? The dream of most marketers is to see their content going viral meaning that everyday users are re-sharing it to a much bigger audience than the company could have paid to reach.

The secret to viral sharing? Video or Photos. A video is 10 times more likely to be re-shared. A photo is 5 times as likely.