Publishers and Third Party Developers – Here’s What Your Goal Should Be

This morning in my private 130 +/- member 90 Minds Group I shared some feedback on an independent software developer for Sage 100 named Scanforce.

Scanforce provides bar code scanning software and integration for Sage 100 (and other) ERP products.

One of our 90 Minds members asked for a contact name for  Scanforce. I had one – and I also provided the private testimonial (visibile only to our group).

What developers and publishers should gather from the image above:

  • VARS have developed private “back channel” communication avenues (we use Socialcast)  to share opinions candidly without the worries of the LinkedIn or Social Media police calling or swooping in to ask why the VAR might be disparaging or touting  a particular competing company or product.
  • The increasing reality? Companies now have virtually zero control over private discussion. And in my view a private recommendation (either favorable or unfavorable) is 100x more powerful than a public one.
  • Opinions shared outside the spotlight of a public venue are often much more candid and trusted than ones shared in a public forum where nobody is sure whether the opinions are laced with conflict of interest (is the person paid by the company they are touting?).
  • The only way the company can control these back channel discussions is by always doing the right thing by partners

Public discussion forums are still a great place to begin gathering information. Increasingly though they’re fraught with conflicts of interest  that are not always apparent.

Developers and publishers can pay (directly or indirectly) for certain consultants to highly tout their experiences — or the developer and publishers cans just act ethically, responsibly and fairly with everyone they deal with.