Sage Is Getting Into Big Data Intelligence

I have only a slight  idea of what the context of “Big Data Intelligence” in this Sage job posting for a VP, Technology – Cloud / Mobile means but one guess is that it might use Sage Advisor collected data to deliver anonymous summarized results that indicate financial trends by industry.

Sage Advisor is part of a global initiative to deliver in-product assistance to help guide customers through tasks, resolve error messages and discover more functionality. Part of this functionality may also eventually allow collection of anonymized financial and statistical data which might be shared with a customer to allow them to compare their business performance to industry trends.

And once this data is collected – the potential would exist to resell the anonymized data to third parties who may be interested in real time financial trends by industry – or possibly to use the data to make recommendations to customers on products (think loans, credit card processing) or services that they may use based on their specific financial situation.

Intuit has indicated that they are working on something similar which would also suggest services that a customer might use who perhaps was in need of a loan, etc.

Sage is not alone in their thinking.

The Sage job position which just appeared on LinkedIn:

Provide influence and direction to the overall R&D organization and roadmaps in areas of cloud, web, and mobility. Provide specific direction in the areas of platform and architecture development, as well as the related enabling technologies. Will develop technology and process improvements and be a key leader in the long-term strategy and sustainability of product platforms and Sage’s portfolio of applications. Responsible for the development of a Big Data Intelligence strategy.

This is  just a guess but the use of Sage Advisor collected data was hinted at by Sage’s EVP Mid-Market Solutions  Joe Langner at the Sage Summit 2012 press briefing. Langner was asked by an analyst whether some Sage Advisor collected data would be consolidated and possibly re-sold. A round of head nodding from the podium ensued.

This is not new – as noted Intuit is on a similar path – and the data in all likelihood is opt-in so there’s no sneaky back door collections.

Or maybe Big Data Intelligence is just about hiring some high level executive who can mine the existing customer data in order to make better recommendations about modules to buy and when to upgrade.

VP, Technology – Cloud / Mobile (LinkedIn)

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