Competing with your partners for service revenues is never a positive – assuming you want to have quality partners.
Even if this is an offer to refer customers to a professional services group (essentially partners who are subcontracting for Sage) – its not a great plan to market these services direct to the customer and also try to convince a channel to go all in on this relatively new tool.
Need a professional to write and support your Sage Intelligence Reports? Send your request to a group of experts at firstname.lastname@example.org
— Gary Boddington (@gary_boddington) November 29, 2012
Gary Boddington is the EVP and GM of Sage Alchemex which provides the Business Intelligence Report Writing for many Sage products.
Sage says what they are advertising here is a group tagged informally as SIRWA – (Sage Intelligence Report Writers Association) which is a group made up primarily of independent consultants.
I’m unsure in what capacity this group would operate – sounds a lot like a professional services group but that perhaps customers contract directly with the group member(s) and not Sage.
In any event I think it unwise long term for Sage to be involved in directly soliciting customers to use another partner for consulting service unless there’s a clear prior request by the customer (or their partner) that is not responding to an offer by Sage.