Intuit Reorganizes in Bid To Be World’s Small Business Operating System

musical chairs

Intuit’s new structure becomes effective Aug. 1 in conjunction with the company’s new fiscal year. It includes six go-to-market business units reporting to the chief executive officer. The business units and leaders are:

Dan Wernikoff — Senior vice president and general manager of Small Business Financial Solutions, a new global division that includes financial management solutions, such as QuickBooks, Intuit Payments Solutions and the Intuit Partner Platform. With this assignment, Wernikoff adds global responsibilities to the small business leadership role he has held for the last three years. Prior to his current role, Wernikoff held a variety of management roles across Intuit’s Small Business Group.

Dan Maurer — Senior vice president and general manager of Small Business Management Solutions, a new global division focused on a portfolio of adjacent small business services, including Employee Management Solutions and Demandforce. Maurer, who will also oversee Intuit’s Quickbase business, spent the last five years as senior vice president and general manager of Intuit’s Consumer Group. Prior to that, Maurer led the marketing efforts for the TurboTax business and served as Intuit’s chief marketing officer.

Sasan Goodarzi — Senior vice president and general manager of Intuit’s Consumer Tax division, which offers a suite of products and services under the TurboTax brand in the U.S. and Canada. Goodarzi has held multiple general management positions at Intuit, including senior vice president and general manager for both Intuit’s Financial Services division and Intuit’s ProTax division. Most recently, Goodarzi served as Intuit’s chief information officer as the company successfully navigated to the cloud.

Barry Saik — Vice president and general manager of the Consumer Ecosystem, a new division focused on solving important consumer problems with solutions such as Quicken. Saik has led Quicken for the last year. He previously held a variety of leadership roles in the TurboTax business, and most recently served as general manager of Intuit Websites, where he led the divestiture of that business in 2012.

Jill Ward — Continues as senior vice president and general manager of the Accounting Professionals Division, with added global responsibilities. This organization offers products and services focused on developing a loyal base of accountants who help do North America’s tax returns and also use and recommend Intuit small business offerings all around the world. Ward has led the Accounting Professionals Division for the past six of her more than 10 years with Intuit. Prior to leading this business, Ward led a portfolio of industry-specific solutions and accountant-related programs and businesses, as well as Intuit’s QuickBase division.

Cece Morken — Remains senior vice president and general manager of Intuit Financial Services, a division focused on improving consumer and small business financial problems by offering online banking solutions for the financial institutions that serve them. Morken has led the division for the past three years after spending nine years in various sales and management roles in the business.


Perhaps by no coincidence Intuit reports Q3 2013 results today.


Wayne Schulz is a consultant who writes about the ERP industry and technology related news.