Sage North America on Thursday revealed a surprising website re-design. This comes on the heels of a fairly recent re-design that occurred in late 2012 as part of the North America product re-branding.
The old design made heavy use of the deep green corporate colors of Sage. The new Sage site ditches the heavy hues in exchange for plenty of white space, a folksy collection of executive biographies and a focus on solving customer problems.
There’s barely a mention of a product name – which is good news for customers who previously were greeted with a laundry list of ERP, CRM, HRMS, Fixed Assets, and associated services.
The revamp was announced in a channel-wide email by EVP Marketing Gabie Boko who spearheaded the redesign effort.