In what I believe is a first – Sage North America will allow partners to sponsor and exhibit in their trade show area. Previously the show only accepted sponsorship from those companies selling software products to end users. During the first few iterations of Sage’s inaugural customer conference partners were barred / discouraged from attending unless they also were accompanied by one or more of their customers.
All sponsorships are subject to terms and Sage this year will be supplying all booth materials so there’s less possibility of a partner advertising competing cloud software though the opportunity for cross marketing competing products seems oddly possible.
Solicitation of Customers by Sage Business Partners: An Exhibitor who is also a Sage Business Partner shall only solicit customers and prospects for sales of products and services listed in its Application and approved by Sage. Notwithstanding the foregoing, such Sage Business Partners shall not solicit customers or prospects that belong or are assigned to other Sage Business Partners for sales of Sage products and Sage services. If Sage determines at it sole discretion that a Sage Business Partner is in breach of this provision, Sage reserves the right to: (a) revoke, retrieve, and retain such Sage Business Partner’s conference badge; (b) deny entrance or reentrance to, or to remove, any such Sage Business Partner, Sage Business Partner representative(s) or suppliers, and Sage Business Partner invitees, from Sage Summit 2014; and (c) reject, remove, or prohibit any exhibit property from the event, without refund or other remuneration or compensation due to Sage Business Partner.