Pay For Award? 90 Minds Consulting Group shortlisted for 100 Most Promising Microsoft Solution Providers 2015

Too bad the non-profit 90 Minds is not a Microsoft Solution Provider. I am curious how this non-profit trade association was “shortlisted”. I guess for $3,000 we could find out.

Here’s the complete email sent announcing the group having been “shortlisted based on merit”.


From: Steve Miller <>
Date: Mon, Mar 23, 2015 at 1:42 PM
Subject: 90 Minds Consulting Group shortlisted for 100 Most Promising Microsoft Solution Providers 2015
Cc: robin Mathews <>

Hello Wayne,

How are you doing? Good to connect with you. I am Steve Miller from CIOReview, an enterprise technology magazine published from Fremont, CA.

CIOReview magazine is coming up with second annual edition on Microsoft. As part of this issue, we will present 100 Most Promising Microsoft Solution Providers.

In the last few months our editorial research team has analyzed over a 3000 companies providing solutions for various Microsoft products and shortlisted companies that are at the forefront of tackling customer challenges. We are glad to let you know that your company has been shortlisted based on merit to be part of Microsoft Solution Providers 100.

The Top 100 Microsoft Solution Providers will be profiled in the May Special Edition of the CIOReview magazine. The company profile will provide in-depth perspective about the company’s product offerings, strengths and unique proposition to customers worldwide. The same profile will be showcased in the digital version on the magazine as well (

We do seek a nominal sponsorship of $3000 towards additional benefits.

Please note: If you are attending Microsoft Partner Conference which is happening in Orlando, Florida from July 12 to 16, 2015 then you may effectively use the reprints to reach out to your potential customers.


1. Print ready high-res PDF and full reprint rights for one full page profile in the print magazine and online magazine about your company, along with CEO picture.
2. Winning companies will also receive Certificate of Honor.
3. We will provide a sample press release with a quote from our Editor-in-Chief that can be used by you for media circulation.
4. One full-page advertisement in the magazine that can be utilized in any issue in one year span of time

Once you confirm over email, we will send you a contract form to sign.
We will then request you for an interview time with your CEO/ senior executive with our editorial staff.
Based on the interview, we will send you draft of the company profile for review.
In case you are not available for the interview, you can send the answers over email.

Time lines:
Last date for participation: March 30 2015
Last date for receiving content: April 15 2015
Launch of Microsoft Technology special edition: May 1st 2015

Please do let me know if you would be interested in this and I am open to have a discussion with you on the same.

Looking forward to hear from you,

Office-510.565.7624 ext. 1008
PS: Please note, this special edition on Microsoft Solutions is an initiative of CIOReview magazine. The selections for this merit list is done by independent body and Microsoft has no involvement in this initiative nor any partnership with CIOReview.

In case you don’t like to receive any further emails about 100 Most Promising Microsoft Solution Providers , please respond to this email by typing “unsubscribe”.

Wayne Schulz is a consultant who writes about the ERP industry and technology related news.