Saleforce acquires SteelBrick

steelbrick_sfdc

I am unsure what this means long-term for Sage Live and other products built on the Salesforce platform. I don’t think I’d want to be developing a quote-to-cash application and competing with a now native Salesforce offering.

On December 23, 2015, salesforce.com, inc. (the “Company”) entered into a definitive agreement (the “Merger Agreement”) to acquire SteelBrick, Inc. (“SteelBrick”). SteelBrick is a next generation quote-to-cash platform, delivered 100 percent natively on the Salesforce platform, that offers apps for automating the entire deal close process-from generating quotes and configuring orders to collecting cash. Following the acquisition, SteelBrick will be a wholly owned subsidiary of the Company.

Under the terms of the Merger Agreement, upon consummation of the acquisition, the Company will issue shares of Company common stock and assume stock options and other equity awards of SteelBrick for an aggregate consideration valued at approximately $360 million ($300 million net of cash acquired) after deducting consideration attributable to Salesforce Ventures’ existing investment in SteelBrick, subject to customary purchase price adjustments.

 

Salesforce 8-K

About Wayne Schulz

Wayne Schulz is a consultant who writes about the ERP industry and technology related news.