The ERP Lifestyle Consultant

Customer satisfaction is worth more than sales awards

Archive for the ‘Accounting Software’ Category

Buying Leads Sucks

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This morning I awoke to a message in my email inbox (click the full image on the left to get an idea of what I’m talking about).

The email is from a company that serves as a lead gathering source for ERP VARS ( and probably software publishers too ). They’re certainly not the only company offering this service but since I happen to be on their email distribution list I’ll use them as an example.

This lead  they’re offering is a person looking to be better trained for future job opportunities. A noble request – but not exactly the type of lead most VARS would be looking for.

Which started me thinking.  Are  “pay leads” something VARS should be chasing? Maybe there was a time in the past that they worked. Are they still a valid marketing tool?

Services like the one that sent the email work by having end users  submit contact information online – usually doing so in exchange for some type of free white paper or other assistance with finding an ERP solution.

These prospects are then matched with one of several consulting firms who’ve paid to receive the names of companies  looking for  help in their area of expertise.

At least that’s how it’s supposed to work. Read the rest of this entry »

Written by Wayne Schulz

December 22, 2009 at 7:48 am

5 Lies Competitors Hope You Believe

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mas90guruIf I’d taken all the terrible business advice  I’ve been given over the years I would have been out of business   10 years ago.

Well meaning consultants have this habit of giving advice about things they sometimes know nothing about. If you’re foolish enough to follow it you may end up like they  do – out of business, unemployed or working as an employee.

Here are my five favorite lies  consultants have tried to lay on me over the years Read the rest of this entry »

Written by Wayne Schulz

July 27, 2009 at 9:29 pm