Archive for the ‘Accounting Software’ Category
Buying Leads Sucks
This morning I awoke to a message in my email inbox (click the full image on the left to get an idea of what I’m talking about).
The email is from a company that serves as a lead gathering source for ERP VARS ( and probably software publishers too ). They’re certainly not the only company offering this service but since I happen to be on their email distribution list I’ll use them as an example.
This lead they’re offering is a person looking to be better trained for future job opportunities. A noble request – but not exactly the type of lead most VARS would be looking for.
Which started me thinking. Are “pay leads” something VARS should be chasing? Maybe there was a time in the past that they worked. Are they still a valid marketing tool?
Services like the one that sent the email work by having end users submit contact information online – usually doing so in exchange for some type of free white paper or other assistance with finding an ERP solution.
These prospects are then matched with one of several consulting firms who’ve paid to receive the names of companies looking for help in their area of expertise.
At least that’s how it’s supposed to work. Read the rest of this entry »
5 Lies Competitors Hope You Believe
If I’d taken all the terrible business advice I’ve been given over the years I would have been out of business 10 years ago.
Well meaning consultants have this habit of giving advice about things they sometimes know nothing about. If you’re foolish enough to follow it you may end up like they do – out of business, unemployed or working as an employee.
