One of our consulting firms just received this offer from Intuit. The promotion appears aimed at QuickBooks users, specifically software companies, who have outgrown their QuickBooks software.
What’s unusual about this mailing is I’ve yet to see a press release that these two competitors (Intuit and Intacct) are working together.
The promotion also states “we have a new way” which may indicate this is a test or perhaps as yet unannounced partnership.
UPDATE: Intacct PR replies “..I would certainly not characterize intacct and intuit as competitors…”.
Most software companies tightly guard their installed user list and only as a deep last resort would they consider referring an existing customer to a competitor.
Relevant information from the email is below (emphasis is mine):