Archive for the ‘Blogging’ Category
SEO Just Got 9 Times Harder – Content 9 Times As Valuable
In case you’ve missed it Google recently updated their search layout.
Instead of always returning standard search results as indexed within Google – the search giant now displays a total of 9 additional places that a searcher (aka prospective client) can find your company.
Nine!
Just when you thought that SEO was a snap and all you had to do was throw a few hundred keywords up on your firm’s home page – the game is suddenly changed.
Actually the game has been changing for years. Blogs have emerged as relevant research tools. Social media sites like Twitter and Facebook have enabled our customers to reach out to their friends for recommendations as opposed to relying upon raw searches through Google or other easily gamed Internet search engines.
Is there a way for you to keep up with all these changes? I think so – and it’s been right in front of your nose all along.
Publicly shared Google Apps documents will now be indexed by search engines
Beginning sometime later this month Google will start to index any spreadsheets, documents or presentations that you’ve created in your Google Apps account AND have shared publicly.
This doesn’t mean your documents will be shared with everyone. Rather Google is notifying their users that only publicly shared items will be indexed. Users should double check on any publicly shared items to make sure that they really should be public (here’s how).
While on the surface this may seem like an invasion of privacy, and it might be if you haven’t taken care to make sure you have not shared sensitive items, it also could be a great way for web visitors to search and find your site. Read the rest of this entry »
Descriptive titles are the key to getting people to read (and find) your blog
Hopefully by now you’ve realized the importance of blogging to attract visitors to your company site. Topical and frequently updated content is something that search engines like Google thrive upon. Blogging is a key way to generate that type of content.
There’s one huge mistake that I see in about 75% of all company blogs.
The title of their posts are completely wrong, boring and don’t give enough detail to get anyone to start reading the whole article and visiting their site.
Dear Wayne – I am interested in learning more about how you use social media
Wayne,
I really enjoy reading your posts and observing how you are leveraging social media. You have presented yourself as an expert on many topics–good for you!
I am interested in learning more about how you are using social media in your business. Do you currently promote products through Facebook, twitter and other forums? If so, I would really like to talk with you about the metrics you watch and time you dedicate to contributing and responding in these forums.
Thanks again for sharing your articles. Read the rest of this entry »
