Archive for the ‘LinkedIn’ Category
LinkedIn Groups Get a Makeover
Early this morning one of the LinkedIn groups - Sage Partners, Employees & Alumni - which I participate in received an interesting new makeover.
Discussions have been greatly enhanced and brought to the front with large author cons prominently displaying beside each post.
It appears that LinkedIn has moved away from highlighting links that members may share in favor of one row of rotating shared discussion links.
Members now have the ability to vote on links that they like (or dislike) which will in return feature those links more prominently on your group’s home screen.
There is now a Top Influencers section which points ou those who start discussions that gather many comments from fellow members.
Perhaps most importantly it looks as if LinkedIn FINALLY did away with the ill-conceived feature which allowed any member to move a discussion from the regular posting area to the jobs section (the cause of many internal problems when well meaning members either unintentionally or intentionally moved postings out of sight of other members). UPDATE: Nope – LinkedIN just changed terminology – they still unwisely appear to allow any member to instantly move a post out of discussion and into the less trafficked Jobs. This is likely because many of their discussion areas a mess and overgrown with job after job and little readable content.
The ability now exists to flag a post as a job offer/inquiry but doing so no longer seems to automatically move it to the jobs section of your discussions.
SEO Just Got 9 Times Harder – Content 9 Times As Valuable
In case you’ve missed it Google recently updated their search layout.
Instead of always returning standard search results as indexed within Google – the search giant now displays a total of 9 additional places that a searcher (aka prospective client) can find your company.
Nine!
Just when you thought that SEO was a snap and all you had to do was throw a few hundred keywords up on your firm’s home page – the game is suddenly changed.
Actually the game has been changing for years. Blogs have emerged as relevant research tools. Social media sites like Twitter and Facebook have enabled our customers to reach out to their friends for recommendations as opposed to relying upon raw searches through Google or other easily gamed Internet search engines.
Is there a way for you to keep up with all these changes? I think so – and it’s been right in front of your nose all along.
LinkedIn for BlackBerry Curve, Bold and Tour – Now Available
LinkedIn has just released version 1.0 of their application for BlackBerry devices.
This version works with OS 4.3+ and requires either a Bold, Tour or Curve model (that’s right – no Storm support at the moment).
The application is quite good. The main benefits over the iPhone version being deep integration to the native BlackBerry inbox (try that on the iPhone!).
LinkedIN for BlackBerry resembles the Facebook for BlackBerry program.
The design is not as pretty as that on the LinkedIn for iPhone interface — though the integration goes so much deeper that you’ll probably want to use the BlackBerry LinkedIN version.
In fact I’m going to declare the LinkedIn for BlackBerry application as a key reason (for those of us on LinkedIn) to use a BlackBerry. I believe it’s going to be an essential business tool for almost any serious BlackBerry user.
Here’s why.
Dear Wayne – I am interested in learning more about how you use social media
Wayne,
I really enjoy reading your posts and observing how you are leveraging social media. You have presented yourself as an expert on many topics–good for you!
I am interested in learning more about how you are using social media in your business. Do you currently promote products through Facebook, twitter and other forums? If so, I would really like to talk with you about the metrics you watch and time you dedicate to contributing and responding in these forums.
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