Archive for the ‘Marketing’ Category
Publicly shared Google Apps documents will now be indexed by search engines
Beginning sometime later this month Google will start to index any spreadsheets, documents or presentations that you’ve created in your Google Apps account AND have shared publicly.
This doesn’t mean your documents will be shared with everyone. Rather Google is notifying their users that only publicly shared items will be indexed. Users should double check on any publicly shared items to make sure that they really should be public (here’s how).
While on the surface this may seem like an invasion of privacy, and it might be if you haven’t taken care to make sure you have not shared sensitive items, it also could be a great way for web visitors to search and find your site. Read the rest of this entry »
Descriptive titles are the key to getting people to read (and find) your blog
Hopefully by now you’ve realized the importance of blogging to attract visitors to your company site. Topical and frequently updated content is something that search engines like Google thrive upon. Blogging is a key way to generate that type of content.
There’s one huge mistake that I see in about 75% of all company blogs.
The title of their posts are completely wrong, boring and don’t give enough detail to get anyone to start reading the whole article and visiting their site.
Dear Wayne – I am interested in learning more about how you use social media
Wayne,
I really enjoy reading your posts and observing how you are leveraging social media. You have presented yourself as an expert on many topics–good for you!
I am interested in learning more about how you are using social media in your business. Do you currently promote products through Facebook, twitter and other forums? If so, I would really like to talk with you about the metrics you watch and time you dedicate to contributing and responding in these forums.
Thanks again for sharing your articles. Read the rest of this entry »
